INDIAN ADVERTISING MARKET

Shalini's picture

I was born in an era when   Surf used to be related to "LALITA JI " , when BAJAJ used to be related to "Hamara Bajaj", when nirma used to be associated with a sweet girl dancing in a frock, when ONIDA ad used to be the scariest of all and used to be "neighbors envy". The advertising and brand definition has come a long way , a way which sometimes seems to me as intelligent and sometimes I feel money spent unwisely .Although Zulu’s may seem interesting to few as a brand andmay recognize it with some brand ,I believe Vodafone has restricted and enclosed themselves to this particular way of advertising which seems to convey their brand through a   kiddish   behavior  of Zulus. The ad did not give me sense or afeeling which could position the brand of the company I believe that brand now wants to be recognized through brand ambassadors ,few months back I used to watch eitherAmitabh Bacchan , Shahrukh Khan or Sachin tendulakar in commercials .I believe a huge chunk of money resides in their bank accounts .But I hardly remember what they advertise I am not going to eat a buiscuit just because sachin eats that buiscuits and becomes a powerful cricketer, or I am not going to use a powder which shahrukh uses .I am not going to open an account in a bank just because Rahul Dravid asks me to do so .Ibelieve the ads have to bring in more honesty in their way to conveying to the consumers .Honesty in Advertising ?, does it not sound foolish .Can I tell my consumer that the only time my bike went for 75 kms per liter was when I tested in the lab on a frictionless surface ..No certainly not .That will be the end of my product

I really do not understand marketing and branding .I wish to read it though .Who know's when tomorrow I have my company and   wish to promote it through TV commercials I may used the right choice and may even save on capital .

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INDIAN ADVERTISING MARKET

Just curious. Google came out of nowhere and ran away with almost 646-563 dumps % of search share to yahoo’s 70-646 dumps %. I have been an admirer of yahoo for long, but if u look at India’s online universe and user behaviour, how do u perceive yahoo as a product for now and for times ahead? I feel an eerie sense of stagnation in yahoo’s approach, considering most users still look at it as just email and messsenger 640-553 dumps. So no matter wat yahoo does to strengthen its arsenal, the recall or perception seems to have stagnated.

Indiatimes, Rediff and Sify have ceased to report any more inorganic growth spurts, but can yahoo pull off a coup in india’s growing internet community? My personal view is…yahoo is under-marketed among the youth….I mean its visibility..when it comes to new products or services is too dim, so it ends up remaining a mail and messnger brand….a strong one at that.